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Our approach: Brand Mechanics allows the construction of master templates
for every brand. Through our system, artwork is layered and combined with
the reprographic assembly data retrieved from our Print Supplier Profiling
archive. The files also integrate data analyzed from the printing process
(Printer Specification Profiling) and variants in materials ensuring
consistency in the printed graphics.
By applying Brand Mechanics the formerly separated process of artwork,
colour separations, systems assembly and proofing can be integrated and
automated. We call this service Blueprint Construction and this is the
automated construction of Artwork, Separations, System Assembly and Proofing.
This unified system allows/delivers:
- Graphic (Brand) Consistency
- Easy local market adaptations
- Application of rapid prototyping
- Reduction of costly development time
- Elimination of high agency artwork costs
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